BI systems can provide real-time campaign tracking, measure each effort’s performance and plan for future campaigns. Here are examples of how various teams and departments use business intelligence.Īnalysts are BI power users, and they use centralized company data paired with powerful analytics tools to understand where opportunities for improvement exist and what strategic recommendations to propose to company leadership.īy blending financial data with operations, marketing and sales data, users can pull insights from which decisions can be acted upon and understand factors that impact profit and loss.īusiness intelligence tools help marketers track campaign metrics from a central digital space. Tasks include quantitative analysis, measuring performance against business goals, gleaning customer insights and sharing data to identify new opportunities. Sales, marketing, finance and operations departments use business intelligence. BI-based, data-driven decision-making helps companies stay relevant and competitive.The most successful companies use BI to make sense of ever-increasing amounts of data in a fast and economical way.Business intelligence offers a wide variety of tools and techniques to support reliable and accurate decision-making.Many BI systems use artificial intelligence (AI) and other capabilities as a part of business analytics. This vast amount of data, or "big data," has made business intelligence systems relevant for companies that want to harness its power for a competitive advantage. German market research firm Statista estimates the volume of data created worldwide by 2024 will be 149 zettabytes. A user interface (usually an interactive dashboard with data visualization reporting tools) provides quick access the information.Business performance management (BPM) tools monitor and analyze progress towards business goals.Business analytics or data management tools mine and analyze data in the data warehouse.A data warehouse stores company information from a variety of sources in a centralized and accessible location.BI includes multiple tools and techniques to transform raw data into meaningful and actionable information.
What Is Business Intelligence (BI)?īusiness intelligence refers to the technology that enables businesses to organize, analyze and contextualize business data from around the company. Plus, we share examples of how some of the most tech savvy companies are using BI.
#EXAMPLES OF BUSINESS INTELLIGENCE TOOLS OFFERED BY COGNOS SOFTWARE#
We explain how implementing BI software can give companies of any size a competitive edge.
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